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Blogging isn’t just about blogging anymore.

Once upon a time there was a girl (or a boy) who started a blog.  It was great!  They were excited!  They wrote for 60 days, a post every few days.  They shared it on social media and they even had a place for people to sign up to get emails from them.  It was awesome!

After 60 days they checked their analytics. One hundred.  In those first 60 days, 100 people had come to their blog.  This person was defeated.  They had shared REALLY GOOD STUFF.  Still, there was nothing. So they gave up like most bloggers do.

I don’t say that to scare you.  In fact, just the opposite.  I say that to light a fire in you because YOU HAVE WHAT IT TAKES. 

95% of blogs fail.

Don’t believe me? Check out this article from the New York Times (wayyy back in 2009.) Today there are more blogs, more competition.

Yours won’t be one of them.

If you want to be successful, your blog MUST
be more than just a blog.

No matter what your ultimate goal is for your blog, throwing up a free theme and writing whatever comes to mind

ISN’T GOING TO WORK.

I speak from experience.

I want to take you back to 2009. I had left a job that I had been at for six years to attempt to get into an actual career.  I took a position as Director of Career Services for a school that I won’t name. I had zero experience and I honestly don’t know why they hired me, maybe it was my willingness to work, or my eagerness to learn.  Either way, it’s ended up being the best and worst thing that ever happened to me. 

I only had that job 9 months.  My job was to not only teach students about resumes and interviewing, but to set up internships and get them jobs.  

Do you remember 2009? It was the time of the “Great Recession” as it’s come to be known.  Unemployment was at an all-time high, and my job was to get people jobs!  

Talk about a no-win situation. 

During my brief time there, however, I was introduced to blogging and social media.  

It changed my freakin’ life.

After my position was eliminated, I got to work.  I started my very first blog, The Career Effect.  Where I blogged about resumes, interviews and basically everything I learned from that job.  After six months, my best day was 134 pageviews.  I was done.  I wasn’t getting anywhere and I couldn’t figure out why.  There are a few reasons my blog never went anywhere. 

1. I picked a niche I really couldn't compete in.

Choosing a niche like I did, I wasn’t able to compete with the job search companies that already had successful blogs and something I didn’t;  the ability to search for jobs. 

Plus, I knew SOME STUFF but nothing like what was already published online.  I tried to keep up but I wasn’t very good at it.

2. My passions weren't within my niche.

I had done this as a job.  I didn’t love it.  I didn’t think about it all the time.  I did it, and learned it because I had to.  Without passion, the blog was bound to fail.

3. My blog was just that, a blog. Nothing more.

My content was mediocre at best and I didn’t give the few readers I had a reason to come back.  I imagined that I would just put up content and watch the pageviews roll in.  (Silly huh?)

Now is the time.