Cornerstone Content: The Critical Element Missing From Your Blog
But what does that really mean?
Have you ever come across a really good site and got there because you found a huge article that had a ton of information? An article that links off to other articles and keeps you wanting more and more? That’s a cornerstone piece. It’s a large article centered around a specific topic, the core of that topic. They use that as a hub, to then link off to their other pieces of content that go into greater detail.
I can think of a few sites that do this really, really well. I’ve spent 30 minutes just digging into different things because the content was so focused around my interest.
1. It's the foundation of your blogs focus.
2. It helps you become an authority.
3. It helps your pages rank for keywords.
When I first started blogging, there was no such thing as cornerstone content. Today, is a totally different story.
Today, it is an essential part of your blog, and one that I often see bloggers ignore. It takes time to set up cornerstone content the right way, but when you do, it pays off big time.
What does Cornerstone Content Do?
It does a number of things for you including:
- Brings new visitors to your site, and keeps them wanting more.
- It’s a great way to generate inbound links.
- It’s key to getting more sign up for your email list.
- This type of content is an amazing way to highlight archived content.
- Gives you so many ways to highlight products and/or services again and again.
Who should create Cornerstone Content?
You, you, and you! Cornerstone content isn’t just for a specific type of blog or niche. Literally every blogger should be creating this stuff. It is one of the best things you can do for your blog and it’s so often overlooked.
Think about it. You’re writing blog post after blog post and you’re getting nowhere. You get readers sure, but they often leave and never come back. It could be for a number of reasons, but if you give them a reason to come back in the first place, you never have to worry about the reasons they don’t come back again.
When should you create Cornerstone Content?
Now. Whether you’ve been blogging for a while, or you’re just starting your blog. It should be the FIRST thing you write. That’s exactly how I started this blog. While my Mommy Blogs It focuses on blogging as a whole, there are 5 main categories that I wanted to focus on: Starting a Blog, Blog Promotion, Blog Content, SEO for Bloggers and Blog Design & Functionality.
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You’re writing this content because you want it to rank in search engines because you WANT people to find you. (And love your stuff.)
So once you decide on the main focus areas of your blog You’re going to outline a piece of cornerstone content for each focus area.
Why is this important?
Sometimes what appeals to search engines won’t appeal to readers (or potential readers) in the same way. You never want to be deceptive, but you want to make sure that you’re using titles that are catchy to your readers and titles that contain your keywords in your SEO title.
A good length is over 800 or 1000 words. You want to make sure that you cover all the general points that you need to cover while providing information that your readers need.
Which brings us to:
- They break up your long content and make it easier to read.
- They do some extra SEO work behind the scenes.
Subheads help tell Google and other search engines more about the content you’re writing. It’s a great way for some on-page SEO. Essentially, you’ve told search engines what you’re article is about with the SEO title, and keywords, but you’re further verifying to search engines what it’s about when you’re using subheads.
Note: Make sure you only use H1 for your title, all other subheads should be H2 or higher, based on importance.
- They break up the content
- For readers who scan content, they draw their attention.
- They give you a different way to point out vital elements you want to get across.
(I suppose this is technically a list within a list… listception?)
Bonus Tip: Cornerstone content is always Evergreen Content. What is that? Evergreen content is content that is ALWAYS relevant. It doesn’t have a specific time period it’s good for. It’s just amazing, basic information that never goes away. You may have to tweak it from time to time, but the core of the content is always relevant.
Example: Let’s pretend you’re a fashion blogger. A great Cornerstone content piece could be “Wardrobe essentials for the young professional.” And inside it you’ve shared some essentials that every young professional needs. You’ll explain the who, what, where, why and how. From that piece, every time you have another piece like “Fall fashion finds for 2017” you can go and update the original Cornerstone content piece to link to your new post.
Let’s Recap It!
So we’re all about putting together this awesome thing called Cornerstone Content. Which is content focused around the primary things our blog is about. It’s lengthy content, at least 800-1000 words (more is better).
It’s super awesome to have because:
1. It’s SEO friendly
2. Because you’re going to link a ton of your other articles to it and
3. People love it, plus,
4. It will help you become an authority.
What questions do you have on Cornerstone content? Have an example to share? Link it up in the comments!
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