Blogger Social Media Must-Haves

Social media isn’t just fun and games when it’s for your blog.

The truth is, social media is hard work.  It takes time and energy to do it the right way. It means answering a tweet in the middle of the night when you happen to wake up, or joining more Facebook groups or Pinterest group boards than you can legitimately handle.

You MUST do it.  And you MUST do it yourself.  Why?

YOU are your brand.  You are your blog.  You are the face of everything about your blog online.

You are what is important about your blog and your brand.

So let’s get into the game plan.

The 80/20 Rule

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My guess is you’ve already heard of the 80/20 rule.  So my question to you is…

Do you actually follow the rule?

If you don’t, please allow me to explain why it’s important.  If you do, awesome!  You know what’s up.

What is the 80/20 rule?

The 80/20 rule is the idea of how you should share content.

80% of the content you share on social media should be content from sources other than your own blog. 

20% of the content you share should then be from your own blog.

Keeping your content sharing right around this ratio is key. Doing it can be a bit tricky.  But let’s look at…

Why is the 80/20 rule important?

The 80/20 rule is the idea of how you should share content.

80% of the content you share on social media should be content from sources other than your own blog. 

20% of the content you share should then be from your own blog.

Keeping your content sharing right around this ratio is key. Doing it can be a bit tricky.  But let’s look at…

How do you do it? (Hint: This is the fun part)

This really is the fun part for me.  I get to put myself in YOUR shoes.  (As my reader that is.) I get to think of what you would want to read or hear about.  That’s why you’ll find a survey at the bottom of this article.  Becuase I want to hear from you.  I want to know everything about you so I can create content that you want to read! (Not just content I THINK you want to read.)

So how to do it… well everyone has their own way of doing things.  So I’m going to share with you the tools I use and how I use them.  To both curate content and share my own.  Read on my friend, and don’t be shy.  If you have something that works for you and want to share it in the comments, I’d love to hear it!

Desktop Tools

Sometimes nothing beats working from your desktop.  I know mobile seems to be everything now, but working from my desk I seem to get so much more done, especially when it comes to social media.

The Tools I use:

HootSuite:

Hootsuite is great for social listening.  I use it to keep track of what is going on on Twitter.  It is such a huge time saver once your Twitter account grows larger.  While the @MommyBlogsIt Twitter account may still be small for now, my personal account @cboettner and my other blog @choco_chaos have 22.7k and 27.8k followers respectively at the time I’m writing this.

Learn more about HootSuite here. (Free and paid options, the free version works just fine for me personally.)

Canva:

My guess is you’ve already heard of and are already using Canva.  It is awesome for creating images for social media sharing. The drag and drop user interface is beyond easy to use and they have so many options as far as fonts, applying filters to images and every color imaginable is available.

Canva can be found here. (Free and paid options available)

I did purchase an annual subscription to Canva for 2 reasons.  1. The ability to download images with transparent backgrounds.  2. Having my brand in one place.  With the paid option you have a place where you can store all of your brand colors and fonts (even upload your own fonts) and team collaboration is a nice thing to have too.

Post Planner:

Not to sound like everyone else here, but Post Planner really helped me step up my Facebook game.  I was struggling to find content, and to actually post it regularly. I looked at other options like MeetEdgar but they are so expensive.  Post Planner starts at $9.00 a month which isn’t bad on most bloggers salaries. (aka no salary or minimal salary)

Find out more about Post Planner here. (Free app, and paid options available.)

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